WHAT THE FRUIT PTY LTD
ABN details
| ABN | 46 693 101 156 |
|---|---|
| ABN status | Active from 24 November 2025 |
| Entity name | WHAT THE FRUIT PTY LTD |
| Entity type | Australian Private Company |
| GST | Registered from 1 January 2026 |
| ACN / ARBN | 693 101 156 |
| Deductible gift recipient | No |
| Main business location | Victoria 3191 · Other businesses in 3191 |
| Suburbs in postcode | Sandringham |
| Local government area | Bayside (Vic.) |
Source: ABR ABN Bulk Extract, 4 November 2026. Verify on ABN Lookup.
ASIC company registration
| ACN | 693 101 156 |
|---|---|
| Company type | Australian proprietary company |
| Company subclass | Proprietary company |
| Company class | Limited by shares |
| ASIC status | Registered |
| Registered with ASIC | 21 November 2025 |
Former company names
- A.C.N. 693 101 156 PTY LTDUsed until 3 December 2025
Source: ASIC Company Dataset (data.gov.au), CC BY 3.0 AU. Search ASIC Connect.
Registered business names (ASIC)
| Business name | Status · registered · state |
|---|---|
| What the Fruit? | Registered · from 27 November 2025 |
Source: ASIC Business Names Dataset (data.gov.au), CC BY 3.0 AU.
Business & trading names
- What the Fruit?
Names recorded against this ABN in the ABR extract.
Summary
WHAT THE FRUIT PTY LTD is an Australian Private Company with ABN 46 693 101 156, located in Victoria 3191. The ABN is active since 24 November 2025.
It is registered for GST from 1 January 2026. As a registered company it also has ACN 693 101 156, issued by ASIC. It trades under another name: “What the Fruit?”.
ASIC lists it as a proprietary company, registered on 21 November 2025, with ASIC status registered. It was previously known as “A.C.N. 693 101 156 PTY LTD”.
It holds one registered business name with ASIC, including “What the Fruit?”.
Postcode 3191 covers Sandringham in the Bayside (Vic.) local government area.
Frequently asked questions
What is the ABN of WHAT THE FRUIT PTY LTD?
The ABN of WHAT THE FRUIT PTY LTD is 46 693 101 156.
Is the ABN of WHAT THE FRUIT PTY LTD active?
Yes. ABN 46 693 101 156 is active since 24 November 2025.
Is WHAT THE FRUIT PTY LTD registered for GST?
Yes, registered for GST since 1 January 2026.
What is the ACN of WHAT THE FRUIT PTY LTD?
The ACN is 693 101 156.
When was WHAT THE FRUIT PTY LTD registered?
WHAT THE FRUIT PTY LTD was registered with ASIC on 21 November 2025. Its ASIC status is registered.
What was WHAT THE FRUIT PTY LTD previously called?
Former names: A.C.N. 693 101 156 PTY LTD.
What business names does WHAT THE FRUIT PTY LTD use?
Registered business names: What the Fruit?.
Where is WHAT THE FRUIT PTY LTD located?
Its main business location is in Victoria, postcode 3191.