WHICH BRAND PTY. LTD.
ABN details
| ABN | 34 615 953 921 |
|---|---|
| ABN status | Active from 16 November 2016 |
| Entity name | WHICH BRAND PTY. LTD. |
| Entity type | Australian Private Company |
| GST | Registered from 16 November 2016 |
| ACN / ARBN | 615 953 921 |
| Deductible gift recipient | No |
| Main business location | New South Wales 2029 · Other businesses in 2029 |
| Suburbs in postcode | Rose Bay |
| Local government area | Woollahra |
Source: ABR ABN Bulk Extract, 4 November 2026. Verify on ABN Lookup.
ASIC company registration
| ACN | 615 953 921 |
|---|---|
| Company type | Australian proprietary company |
| Company subclass | Proprietary company |
| Company class | Limited by shares |
| ASIC status | Registered |
| Registered with ASIC | 16 November 2016 |
Source: ASIC Company Dataset (data.gov.au), CC BY 3.0 AU. Search ASIC Connect.
Registered business names (ASIC)
| Business name | Status · registered · state |
|---|---|
| LIFEGUARD PRODUCTIONS | Registered · from 16 June 2026 |
| LIFEGUARD HOME LOANS | Registered · from 15 December 2021 |
Source: ASIC Business Names Dataset (data.gov.au), CC BY 3.0 AU.
Business & trading names
- LIFEGUARD HOME LOANS
- LIFEGUARD PRODUCTIONS
Names recorded against this ABN in the ABR extract.
Summary
WHICH BRAND PTY. LTD. is an Australian Private Company with ABN 34 615 953 921, located in New South Wales 2029. The ABN is active since 16 November 2016.
It is registered for GST from 16 November 2016. As a registered company it also has ACN 615 953 921, issued by ASIC. It trades under 2 other names, including “LIFEGUARD HOME LOANS”.
ASIC lists it as a proprietary company, registered on 16 November 2016, with ASIC status registered.
It holds 2 registered business names with ASIC, including “LIFEGUARD PRODUCTIONS”.
Postcode 2029 covers Rose Bay in the Woollahra local government area.
Frequently asked questions
What is the ABN of WHICH BRAND PTY. LTD.?
The ABN of WHICH BRAND PTY. LTD. is 34 615 953 921.
Is the ABN of WHICH BRAND PTY. LTD. active?
Yes. ABN 34 615 953 921 is active since 16 November 2016.
Is WHICH BRAND PTY. LTD. registered for GST?
Yes, registered for GST since 16 November 2016.
What is the ACN of WHICH BRAND PTY. LTD.?
The ACN is 615 953 921.
When was WHICH BRAND PTY. LTD. registered?
WHICH BRAND PTY. LTD. was registered with ASIC on 16 November 2016. Its ASIC status is registered.
What business names does WHICH BRAND PTY. LTD. use?
Registered business names: LIFEGUARD PRODUCTIONS; LIFEGUARD HOME LOANS.
Where is WHICH BRAND PTY. LTD. located?
Its main business location is in New South Wales, postcode 2029.